Zendaya partners with sports brand On to collaborate on collections

Zendaya adds another big brand to her list of partnerships. The actress, who became an influential voice of her generation and also a fashion icon, is now the new ambassador for On, a Swiss sportswear brand.

The partnership comes after the success in “Rivals”, a film in which she plays a tennis player. With the support of her stylist, Law Roach, she translates her roles into her looks. During the film’s release tour, the actress wore several sporty combinations, without leaving elegance aside.

According to the brand, this same aesthetic will be used in the collaboration, during which Zendaya will work to reinvent future designs and collections through the lens of everyday movement, sports and lifestyle.

“It’s no secret that I’ve been a huge fan of On for a long time. I’m always using it on set, or when I’m traveling, rehearsing or running with my dog. So, it’s a moment where the circle comes full circle with the officialization of this partnership, ” said Zendaya.

The actress starred in the first campaign with the brand, which takes place on a running track and makes a reference to how sport and movement can connect people from different backgrounds — the message references the union of countries in the upcoming Olympics.