For almost 30 years he collaborated with the famous Fashion House Chanel the artistic director for 5 years Virginie Viard.
Most of them were the closest associate of the legendary Karl Lagerfeldwho was Chanel’s creative director for more than three decades until his death in 2019.

And when he passed away, it was almost natural for almost everyone that Virginie Viard – his right hand – would take over this role, and she did.

And successful when you consider that during her tenure, Chanel reported historic sales increases that saw 2023 revenue of $19.7 billion. With an impressive 75% growth rate since 2018.

But at the same time, in recent years, the famous fashion house had also suffered harsh criticism, especially on the internet, for the price-quality ratio, which at least for creators of this range, the quality should always be indisputable.

Virginie Viard

And probably in the end, although the reasons for the termination of cooperation have not yet been made known and no one knows whether it was resignation or removal, perhaps this also played a role.

The announcement of the frugal company:
“Chanel confirms the departure of Virginie Viard after a rich collaboration of five years as Artistic Director of Fashion Collections, during which she was able to renew the House’s codes while respecting Chanel’s creative heritage and almost thirty years of collaboration within the House»

Who will replace her will be announced in the near future