“How to highlight your place” is the title of the new book Dr. Andreas Miliou. The book, with a foreword by the President of KEPE, Professor Professor of Economics of the University of Peloponnese, Panagiotis Liargova, deals with the image of places and cities as a complex semantic construction, based in the minds and hearts of various audiences, and as an irresistible, intangible capital good, which increases their value and dynamically leverages their economic growth and prosperity.

The text provides theoretical and practical answers to all issues related to the creation and management of an attractive and competitive image of places and cities and, in a methodical and completely comprehensible way, guides non-specialists step by step in the process of planning and implementing marketing programs and branding for places and cities.

The understanding of the material is significantly facilitated by the citation of examples and good practices of foreign cities, as well as by
the citation of case studies of Greek cities. The book is a valuable tool for students of economics and tourism schools, a useful practical guide and a reservoir of ideas for Regional and Local Government officials and a pleasant encyclopedia
a must read for any reader who cares about their country.

“The book is a wonderful text that fills the existing gap in Greek literature. The methodical and comprehensible writing and the up-to-date foreign language bibliography make it a useful aid for students and Local Government officials and a useful read for any informed reader” said Panagiotis Liargovas