Bella Hadidas expected, gave her own response to the backlash surrounding the retro shoe ad campaign referred to in Munich Olympics in 1972.

In a lengthy post on her Instagram Stories on July 29, the famous model wrote, among other things: “I would never – to my knowledge – participate in any art or work associated with a horrific tragedy of any kind. Prior to the launch of the campaign, I was not aware of the historical connection to the horrific events of 1972. I am shocked, upset and disappointed by the lack of sensitivity in this campaign. If I had been informed, from the bottom of my heart, I would never have participated.”

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And Bella Hadid continued: “My team should have known, Adidas should have known and I should have done more research so that I knew and spoke up. As I have always done and always will, to speak up for what I believe is wrong. While everyone’s intentions were to create something positive and bring people together through art, a collective lack of understanding from all parties undermined the process. I don’t believe in hatred in any form, including anti-Semitism.”

Hadid, 27, noted that she was “heartbroken” that so many people made a connection between that campaign and the current “liberation of the Palestinian people” because the situations are completely different. “Palestine is not synonymous with terrorism”, wrote and underlined: “This campaign inadvertently highlighted an event that does not represent who we are.”

Hadid concluded her post by writing: “I will forever stand with Palestine while continuing to advocate for a world without anti-Semitism. Anti-Semitism has no place in the liberation of the Palestinian people. I will always stand for peace over violence. Hate has no place here and I will forever stand up not only for my people, but for every human being worldwide.”

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