Jin of BTS is its newest face Gucci. Jin has been named the Italian fashion house’s global ambassador, a k-pop powerhouse who will represent the brand at major events and appear in its future promotional campaigns.

In a statement about his new role, Jin, who has already worn the house’s creations in several public appearances, praised Gucci’s “long heritage and modernity.”

“It’s important and exciting to join a house like Gucci” explained.

Gucci creative director Sabato de Sarno added that “Jin’s warm and kind personality is truly magnetic and his style is simply unique. He is a generous and extraordinary artist who is able to move people with his music and that makes it even more of an honor to share this journey with him.”

Jin, who participated as a torchbearer representing South Korea in the Paris Olympics torch relay is the first member of BTS to be discharged from the military.

Gucci wants to build a stronger relationship with South Korea, where it plans to implement the ‘Gucci Culture Month’ initiative to celebrate Korean culture this October.