The eponymous line of shoes launched by “Sex and the City” star Sarah Jessica Parker ten years ago is being discontinued. SJP by Sarah Jessica Parker will be discontinued for good this fall, according to an announcement shared by WWD and Footwear News.

“After 10 colorful years, SJP by Sarah Jessica Parker has made the difficult decision to close its doors this fall. The SJP team is extremely grateful to all of its loyal customers and supporters, as well as to all those it has worked with,” the statement said.

The last store on Bleecker Street in New York that the star opened in 2023 and is close to “Carrie Bradshaw’s apartment” will close its doors on August 25, while customers can continue to shop online until a later date, it has been announced. which has not yet been determined.

Check out this Instagram post.

This post was shared by SJP by Sarah Jessica Parker (@sjpcollection)

Check out this Instagram post.

This post was shared by SJP by Sarah Jessica Parker (@sjpcollection)

The “And Just Like That…” star launched her first shoe collection in February 2014 with the help of Manolo Blahnik CEO George Malkemus. Their partnership ended with his death in 2021. It currently has stores in Dubai, Qatar and the United Arab Emirates which will remain open.

The famous actress who is currently filming the third season of ‘And Just Like That…’ also still maintains other business ventures which are beauty, wine and book brands.