After two weeks on air, Estrela da Casa is doing poorly in the ratings and worries Globo

After two weeks on air, Globo’s reality show Estrela da Casa has yet to gain any ratings. The program hosted by Ana Clara Lima has been causing concern due to its ratings being below what the network expected.

According to data from Greater São Paulo, measured by Kantar Ibope and obtained by F5the attraction has had an overall average audience rating of 12 points since its debut.

Its best results so far have been on Monday nights, when it is shorter, shown after the 9pm soap opera. It has an average of 16 points so far. The worst day is Wednesday, when it is shown later, after football: eight points.

On Tuesday nights, when the week’s eliminations take place, the show has already lost first place to the game between Corinthians and Red Bull Bragantino, in the round of 16 of the Copa Sul-Americana, on the 20th. There were 12 points for SBT against 10 for Estrela da Casa.

On Tuesday (27), the program scored 12 points against 5 for SBT and 4 for Record. Even with the results still below expectations, Globo is confident that the program will grow in the coming days. Ratings in other capitals of Brazil, such as Salvador and Rio de Janeiro, are good, above 17 points. The leadership was also threatened outside São Paulo.

The reality show achieved a goal set by Globo, which was to be a commercial success. All commercial sponsorships were closed, with revenue of over R$300 million.

Another positive point is the repercussion on the internet of the songs released weekly. Some of them, released by the singer Lucca, have already accumulated 500 thousand views on YouTube.

Behind the scenes at Globo, it is understood that Estrela da Casa suffered from two issues. The first was the wrong opening day, in a clash with an important Corinthians game on SBT. Internally, August 12, a second, was seen as a better date.

The other is the fact that the reality show has faced a range of issues that were more on the public’s lips on social media, such as the death of presenter Silvio Santos (1930-2024). With the news calmer, word of mouth on social media can help the reality show grow.

Ana Clara Lima, in her first experience with a reality show on Globo, is considered the program’s greatest success within Globo. Her performance is highly praised.