Rihanna officially replaced her Charlize Theron as the face of the perfume “J’Adore” by Dior. The commercial was released yesterday, Sunday, September 1, 2024, online to the delight of her fans.

In the ad, the 36-year-old artist is transformed into a “golden goddess” who rules the Palace of Versailles, while wearing a corset, glittering dress and stiletto heels chosen by Dior creative director Maria Grazia Chiuri.

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In one shot we see ‘Riri’ (born Robyn Fenty) in a transparent cape as she walks through a hall of mirrors inside a 17th century estate. Also, the nine-time Grammy winner poses on a balcony while the song plays in the spot “Love on the Brain”.

“Your dreams,” the Savage X Fenty founder says at the end of the commercial. “Make them come true.” The new campaign reunites Rihanna with renowned photographer Stephen Klein, who directed her in Dior’s 2015 ‘Secret Garden’ campaign.

Rihanna

“I’ve always loved this fragrance. My mother worked in a perfume shop and used to bring home small bottles. There was always a bottle of J’Adore in the house”Rihanna recalled.

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And he added: “Personally, I feel the fragrance has so much power! It can give you confidence, evoke memories and transport you to a different place.”