Paris Hilton shined as the face of Agent Provocateur’s latest campaign. The 43-year-old heiress stars in the brand’s autumn/winter 2024 collection, donning a series of sexy looks for the lingerie company.

In the shoot, edited by renowned photographer Greg Williams, Hilton turned up the heat as she posed by the fireplace and beyond.

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As she sat in the driver’s seat of a vintage car, Paris – who is soon to release her second studio album – wore a sexy lace bra with matching lingerie and garters, along with a pearl choker necklace that featured the brand’s initials.

Paris Hilton

“It’s the ultimate tribute to virtual femininity”Paris said of the new campaign. “AP has always embodied empowerment and elegance to me, and to join them in this celebration of heritage is an honor.”

Paris Hilton

“To me, she’s sexy, bold and provocative,” said Sarah Shotton, the company’s creative director. “I’m a big fan of Paris. I made her some wedding underwear and a special kimono for her. She’s a real AP girl.”

Paris Hilton