Taylor Swift performed her last – of eight – concerts at London’s Wembley Stadium on August 20th and will perform a further 18 concerts in the United States and Canada between October 18th and December 8th. By the end of her tour, the artist will see a lot of zeros on her account, and it will be something unprecedented for the music industry.

Last December, Pollstar estimated that the tour brought in $1.039 billion from March 17 to November 12, 2023. However, that’s revenue from its first 60 shows. Since then, Swift has sold out 89 more stadiumsnot counting the three canceled dates in Vienna. The ‘Eras ​​Tour’ is sure to cross the $2.5 billion mark once it’s over in a few months, making it by far the highest grossing tour in history.

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Elton John previously held the record with the “Farewell Yellow Brick Road”which brought in $939 million. But he did this record in five years, making 330 appearances between September 8, 2018 and July 8, 2023. Coldplay’s ‘Music of the Spheres’ World Tour it’s also likely to raise more than $1 billion when it’s over, but the band can’t compete with Swift’s numbers. It is clearly in a class by itself.

The proof is its net worth. Forbes included her on its billionaires list in October 2023, estimating her net worth at $1.1 billion at the time, and then upped the figure to $1.3 billion in April 2024. According to with the magazine, her fortune includes nearly $600 million from royalties and tours, a catalog worth about $600 million and about $125 million in real estate.

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Weeks later, Forbes included her in the list of America’s richest self-made women, along with other celebrities such as Oprah Winfrey ($3 billion), Kim Kardashian ($1.7 billion) and Rihanna ($1 .4 billion dollars). But there’s one factor that shouldn’t be overlooked: unlike them, Swift has made her fortune solely through her music.

As a recent example, the film release of “The Eras Tour” made $267 million at the box office worldwide. As for her discography, 2023 saw her top the charts thanks to hits like Midnights, Speak Now (Taylor’s Version) and 1989, and everything points to her repeating the feat this year. Her latest album, The Tortured Poets Department, released in April, has sold 2.47 million copies in the United States, not including streaming. Specifically, 1.07 million on CD, 988,000 on vinyl and 395,000 digital downloads.

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Even though Swift doesn’t currently have any brand collaborations, that doesn’t mean the singer hasn’t in the past. From 2008 to 2010, she starred in various campaigns for the LEI Jeans brand, in 2010 she was the face of CoverGirl’s NatureLuxe collection, from 2011 to 2014 she launched five fragrances with the Elizabeth Arden company, and from 2013 to 2018 she was an ambassador of Diet Coke. Even a year after publicly criticizing Apple Music for not paying royalties to artists during the three-month free trial offered to new users, he had no problem appearing in an ad for the company in 2016.

What has changed since then? There are several answers to this question, but, basically, they boil down to two main points. First, he is now a billionaire. And second, she’s still reeling from the shock when music mogul Scooter Braun, through Ithaca Holdings, acquired her former label, Big Machine Records, and the masters of her first six albums for $300 million in June of 2019.

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This failure, which soon led to the re-recording of these albums (Taylor’s Version), marked a turning point in her career and the beginning of an intense struggle to regain full control of her work and image. The sacrifice paid off. As she said in December, when Time named her Person of the Year 2023: “This is the proudest and happiest moment I’ve ever felt.”

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Her wardrobe deserves a special mention, as it is another element that enhances her… story. On ‘The Eras Tour’ she wears designs from famous houses such as Versace, Roberto Cavalli, Alberta Ferretti, Vivienne Westwood and Christian Louboutin, selected by her trusted stylist, Joseph Cassell Falconer.

However, off stage, at award ceremonies and the few photo shoots he appears in, he keeps a more discreet profile. She consciously avoids high-end fashion houses to show her legion of fans that despite her superstar status, she’s still approachable and that if they want to really get to know her, all they have to do is listen to her songs. He may have a private jet, but at this point he doesn’t need to win Anna Wintour’s approval. Despite numerous invitations, she has not attended the Met Gala since 2016.

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