Star of the House; with lower than expected audience on TV, reality show is a success on Globoplay

While the ratings on TV are not good, the reality show Estrela da Casa has been delivering what Globo expected on the internet. About to complete a month on the air, the program is a success on the streaming service of the Rio de Janeiro-based company.

According to data obtained by F5Estrela was the second most watched product on Globoplay last weekend, between September 6 and 8. It was behind only “Renascer”, a nine o’clock soap opera, which had its final chapter shown last Friday (6).

This month, Estrela da Casa is the third most-watched product, behind “Renascer” and “Os Outros 2”. Internally, the expectation is that, with the beginning of the final stretch of the reality show —it ends in early October—, the ratings on both TV and streaming will rise further.

With 27 episodes aired so far, Estrela da Casa has an average audience rating of 12 points in Greater São Paulo. Its best results so far are on Monday nights, with a shorter duration, aired after the 9 pm soap opera. It has an average of 16 points so far. Each point is equivalent to 191 thousand people.

The worst day has been Wednesday, when it is broadcast later, after football: eight points. Last Sunday (8), Estrela da Casa won the re-premiere of Show do Milhão on SBT. Globo scored 9 points, while SBT obtained 7.

The reality show also achieved another goal set by Globo, which was to be a commercial success. All commercial sponsorships were closed, with revenue of over R$300 million. The repercussion on the internet of the songs released weekly has also pleased the channel’s management. Some of them, released by singer Lucca, have already accumulated 500 thousand views on YouTube.

Ana Clara Lima, in her first experience with a reality show on Globo, is considered the program’s greatest success within Globo. Her performance is highly praised.