Robert Pattinson returns as a protagonist in the campaign Dior Icons for Fall 2024. Through the campaign, the actor continues to showcase some of Dior’s most timeless silhouettes and wardrobe staples. Robert Pattinson last appeared in the Dior Icons Spring 2024 campaign.

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Led by the French house’s menswear creative director, Kim Jones, Robert Pattinson’s return as the face of the luxury house’s latest campaign comes as no surprise.

The British actor began appearing in Dior Homme fragrance ads in 2013. Robert Pattinson made history as Dior Homme’s first celebrity with the Fall/Winter 2016 campaign curated by Karl Lagerfeld. Since fall 2016, he has appeared in a number of menswear campaigns and now, he is the face of the third Dior Icons campaign.

As before, the photos are by Alastair McLellan, a continuation of last season’s images.

The art director of the campaign is Ronnie Cook Newhouse and the styling is by Melanie Ward. The campaign focuses on the brand’s classic silhouettes, combining cashmere knits with Harrington jackets worn over wide leg trousers and paired with long structured wool coats.