Cauã Reymond sponsors startup: ‘Challenge of restoring what was deforested in the Amazon’

Actor Cauã Reymond is the godfather of the startup Belterra in the popular category of the Social Entrepreneur Award 2024. Led by Valmir Ortega, the initiative is among the six finalists of the 20th edition of the competition promoted by Sheet and Schwab Foundation, which recognizes leaders in social innovation in the country.

“We have the challenge of restoring millions of hectares that were deforested or turned into pasture in the Amazon,” says Cauã Reymond.

“Valmir and Belterra do very important work: they lease degraded land from small and medium-sized producers and replace monoculture and deforestation with the combined cultivation of forests and products such as cocoa and açaí. It is a business model based on rural partnerships to ensure sustainable land use transition”

The actor released this Monday (4) a video on Instagram in partnership with the newspaper’s profiles, asking for donations for the startup through the MobilizAção platform, at Folha.com/plataformamobilizacao2024, where it is possible to learn about and support the work of this and other organizations.

• See the Social Entrepreneur 2024 finalists

The initiative that mobilizes the largest number of donors and the one that raises the most resources between October 11th and November 8th will be awarded on November 12th in a ceremony at the Theatro Municipal de São Paulo, when the nominees by the jury will also be announced.

For every R$1 donated, Ambev will donate another R$1, up to a limit of R$30,000, and will offer another R$30,000 distributed among the finalists who get the most donors. The proposal is to encourage the culture of donation in the country.

“We need to compete with livestock, with soy, offering more relevant alternatives than monoculture and cattle, by creating economic models capable of generating income from biodiversity and restoring millions of hectares”, says Valmir Ortega, founder of Belterra.

Among the other finalists, Trampay (fintech that offers digital accounts for delivery people), Letrus (startup developed a school writing program based on artificial intelligence) and Revolusolar (NGO that combats energy poverty with solar installations in favelas).

Also competing for the Super Nina award (startup that combats sexual harassment in urban transport) and Ficam Sabendo (NGO that monitors public authorities).