The star has been seeing excellent sales on both the vinyl and CD editions of her 11th studio album, The Tortured Poets Department: The Anthology
Her ‘Eras Tour’ book Taylor Swiftavailable exclusively through the chain “Target”, is a commercial success just days after its release, recording impressive sales at the same time.
According to data from Circana BookScan, the leading US agency that tracks weekly book sales since 2001, “Taylor Swift|The Eras Tour Book” sold 814,000 copies in just its first two days of release.
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With this spectacular sale, the book took second place behind Barack Obama’s A Promised Land. According to the Associated Press, Obama’s book had sold 816,000 copies in its first week of release, holding a narrow lead of just 2,000 more books than the “Eras Tour.”
However, ‘A Promised Land’, was released on November 17, 2020 on Tuesday and sales were measured for more days of the week while it was available at all retail outlets. Instead, the singer’s book released on ‘Black Friday’, November 29, 2024, and achieved these remarkable numbers in just two days before the week ended.
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The Wall Street Journal reported last week that Target had ordered 2 million copies of the book, which is 256 pages and includes more than 500 photographs. The book is a product of Taylor Swift Publications.
In addition, the star is also seeing excellent sales of the vinyl and CD editions of her 11th studio album ‘The Tortured Poets Department: The Anthology’. The four-LP and two-CD sets released alongside the book are available only through the chain ‘Target’ , according to Variety.
Source :Skai
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