Who Said Magazines Are “Dead”? Dutch speed skating champion Joy Beune was photographed for the Playboy issue in her home country and made waves.

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Sales from an average of 30,000 increased tenfold and the magazine managers had to print new sheets to meet the huge demand.

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“It is very nice to hear that so many cards were sold. I expected to receive critical comments for my decision, but I have mostly heard very good words,” said the 25-year-old athlete, who revealed that her partner and fellow athlete was the one who pushed her to dare.

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