Why famous people like Paul Mescal and Troye Sivan are wearing t -shirts from Brazilian teams

When Australian singer Troye Sivan appeared at Tiktok making cute with singer Charli XCX, a detail caught the attention of several Brazilian netizens. In the video, published in October 2024, Sivan appears wearing a Palmeiras T -shirt.

At the time, it was said that the play did not even exist in Brazil and was launched by the team in partnership with the Puma brand, which provides sports equipment to the club in the foreign market and sponsors Sivan.

The pop singer was not the only famous to go viral on social networks wearing Brazilian football team t -shirt in recent times. Actor Paul Mescal has appeared in photos wearing one from Flamengo, while actor Jaden Smith caused excitement on the nets with one of Sao Paulo.

None of this is by chance-it is the fashion trend nicknamed the “Blokecore” tiktok. If you follow the fashionista roll on social networks, you may probably have come across the term. The trend is closer closer to the world of football and fashion, going beyond athletes like poster boys, such as David Beckham, which is surely a legend for men’s fashion.

The source of the term, roughly speaking, comes from the slang “Bloke”, the equivalent of British English to “face” or “boy”, and refers to the urban movement in which men of football fans use collectible team t -shirts from the 1980s teams and 1990, in a nostalgic expression of love for clubs.

It was also linked to Britpop, the wave of British bands such as Blur, Oasis and Pulp, who dominated the radios 30 years ago and whose members, sometimes made public appearances dressing shirts from their favorite clubs.

In Brazil, the movement had the periphery as a starting point – team t -shirts are recurring items in funk and trap music videos. The trend has grown mainly during the pandemic, says Vinnie Martins, partner of ATROX CASUAL CLUB, a store specializing in collectible vintage t -shirts located at Golden Gallery, on Augusta Street, in São Paulo. “Everyone wants to dress like their idol,” he says.

According to André do Val, men’s style consultant, “Blokecore” is an example of team capacity to be efficient as marketing machines. “These sports brands are not fashionable, they are clothing, but if we compare their market force with the strength of luxury brands, they bathe in these groups.”

Of course, the movement could not exist without the influence of the clubs themselves, which have invested heavily on the aesthetics of their shirts. Kappa’s partnership with the Venezia FC team shows this. For a long time, the Italian club had not so much expression on the international scene, but the bold look of its shirts made the team a style icon.

The Kappa brand, responsible for the design, was essential in this reinvention process, attracting looks from fan and fashionistas around the world. In 2024, Venetian FC signed a partnership with the noct, Rapper Drake’s streetwear brand.

In Brazil, the impact is equally visible, with the demand for national football team shirts multiplying. Recently, the singer Jão launched, in partnership with his sponsor, Adidas, the “Boys and Girls FC” T -shirt, a reference to the song by the singer “Boys and Girls”. It sold out in less than ten minutes at the brand’s digital store.

When Jão introduced himself in 2024, wearing a T -shirt from Adidas’s Roma team, sales on Netshoes grew five times and the t -shirts ended up quickly, according to the store informed the store F5.

Also according to Netshoes, the best -selling football item on Black Friday – the main day of retail sales – that year was the shirt of the Spanish club Real Madrid made in collaboration with Adidas.

From 2023 to 2024, sales of national team shirts made by the store grew by 17% and, those of international, 27%. Women’s parts sales rose at 15%, proof that the term “Bloke” does not prevent women from joining the wave.

Thiago Bessa, the store’s soccer manager, says the success of sales is also due to sophistication in the design of the pieces. Today, the companies behind the production of these T -shirts have a much more aware look to the quality of the materials they are made and elegant details, such as handle in the sleeves of T -shirts.

“The T -shirt Juventus launched in 2024 sold 15 times more than the previous year. Why? Because it has this more fashion style concept,” he says. “In the 1990s and the 2000s, they left much to be desired in terms of raw materials and aesthetics, but over time, [as marcas] They began to understand that the shirt is not just an item to be used at the stadium. “

“Some influencers and celebrities have started to use shirts as part of the fashion look, this said trends. Today we common to see shirts being worn outside the fields, applied every day with tailoring and jeans.”

Two other keywords to understand such success, besides “aesthetics”, are “versatility” and “history”. The fabric has to be useful for both physical activity, whether going to the gym, running on the street or even football itself, and for walks. Already the story – whatever, this part is self -explanatory.

Polo -style pieces, for example, refer to those athletes dressed in the field in the 1950s and 1960s. “They want to refer to it, bring this root movement of football,” says Bessa.

At that time they were basically made of cotton, but they were very heavy when it rained. The emergence of polyester, increasingly breathable over time, had a welcome impact on the functionality and appearance of t-shirts, according to the manager.

Corinthians, for example, has already made a Grená red shirt in honor of São Jorge, the club’s emblem, while Palmeiras made a white and gold in honor of goalkeeper Marcos. A quick Google search shows that both cost around $ 300 and $ 1,400, respectively.

Atrox Vinnie Martins celebrates the success of “Blokecore”. “Some collect, others buy for fashionism, others for lifestyle, others like to pan. There is a little of everything here,” he says. “Even Europeans coming to the store and Australians saying I have t -shirts they don’t find there.”

André do Val recalls that the main audience of football remains men, “who love associations”.

“The shirts have identification codes, the brands have kits with uniform one, the two, the three. [de tecido] Always attracts the male consumer, this breathing thing, be a little light, warm up. They are very attractive attributes, “he says.” The t -shirts are beautiful. I find it cool. “