As a beauty editor who loves the fashion world, I always study how the trends we see for the first time on the runways affect makeup, especially when celebrities are involved. So when I saw Sabrina Carpenter, Selena Gomez and Benson Boone recently appearing in clothes in the same pastel shade, I realized that a new trend in makeup was born.

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But don’t be misunderstood, this color is not new. In fact, it was a trademark of the pop stars of the ’80s and the’ 60s editorials (see: Twiggy), but every time he returns to eye makeup, he manages to look fresher and modern. From intense colorblocks to gentle, shirty shades, this cold shade has dyed the eyelids of It Girls for decades and is now dynamically returning to the new shadow pallets and eyeliner collections of our favorite beauty brands.

If you haven’t guessed it yet, the shade that is constantly evolving and this year is more stylish and worn than ever, Baby Blue. Whether you say Cornflower, Periwinkle or Azure, this cold blue is everywhere.

According to Data Analyst of fashion and Harvard Engineering graduate Madé Lapuerta, light blue can be the color of spring and the data support it. After the Grammys of 2025, “Baby Blue” searches increased by 188%! It is no coincidence, as Victoria Monét appeared with a baby blue eye look, while Sabrina Carpenter wore two different pastel sets in both the red carpet and the stage. (And as if that weren’t enough, a little later she was photographed for Vogue with a gorgeous blue Dolce & Gabbana dress.)

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Mac Cosmetics Global Director of Makeup Artistry, Romero Jennings, believes that this shade is the perfect balance between retro and futuristic. “People are tired of warm, bronze colors. He wants something cooler, more modern, more icy, “she explains, even revealing that Mac has already tried a new, blue product in the backstage of New York Fashion Week.

Houses like Chanel and Stella McCartney have already made it in their collections for spring/summer 2025, and now that celebrities have adopted it, it’s time to bring it to your bag. Fortunately, beauty brands had already prepared their blue touches: Charlotte Tilbury’s brand new Dimension Eye Shadow Palette and Navy Noir Eyeliner of Victoria Beckham Beauty is all you need to dive into this frozen, dreamy trend.