Tall, responsive, mysterious and incomprehensible playmaker. For at least seven decades, it has been the dream of thousands of women, even men, and has been idealized as the ultimate British form of the man.

The reason for 007 or better the man recommended: ‘My name is Bond, James Bond’the British spy of Britain’s secret services (MI6) inspired by author Ian Fleming. A fantastic literary character, which we can say with certainty that it has been attributed to flesh and bones many times through the cinematic lens.

But why is it now so strongly in the spotlight? The reason is the acquisition of his name James Bond From the Amazon colossus and in particular the creative control of the franchise, which was decided in mid -February for more than $ 1 billion. This means that he leaves the British hands of producers Michael Wilson and Barbara Broccoli and goes to those of Jeff Bezos’ team.

Priority is ‘fast’ profit?

But why has it caused such a donor with articles, reactions, and even polls? The reason is, of course, that the ultimate British brand is now in danger as – as it is reasonable to think – it is removed from its genuine traditional, “homemade” security and goes to the aggressive and economically unstoppable US market.

The head of Prime Video and Amazon MGM Studios, Mike Hopkins had a fairly ambiguous official statement. Specifically, “we have the honor of continuing this rich legacy and we look forward to the legendary agent 007 to enter a new era for the public around the world.”

What scares Bond’s faithful followers is the mainly ‘the new era’. The bunch of character and the gentleman of a male of another era can easily find himself in the political correctness of today. It is no coincidence that in recent years it has even been discussed to embody the role of James Bond by a woman, something that the former producers had denied.

After all, the acquisition of creative control comes after rumored conflict between the two producers with the Amazon https://www.skai.gr/tags/amazonEver since it took control of MGM studios in 2022. According to a Wall Street Journal report in December, the relationship between them had “collapsed”, with Broccoli’s private conversation that had described the Amazon people “stupid”.

34% of the British people are against redemption

However, a James Bond historian, journalist and director, Lancelot Naragian, speaking to the BBC, compared the market with that of Lucasfilm and Star Wars from Disney. As he characteristically stated, “whether we like it or not, they took out a trilogy and did it very quickly.” And it is true that the fanatical audience of the Star Wars universe or Marvel, for example, believe that Disney’s “thirst” for “fast” money has altered the character of the films and has limited their creativity.

According to a recent Yougov poll, 34% of more than 5,500 British participant believe that the acquisition will do harm to Bond’s films.

It remains to be seen whether the intense British fragrance will remain with cars such as the legendary silver Aston Martin DB5 but also actors in the standards that staged the role, such as pioneer Sean Connery, Roger Moore and last to Daniel Greg.