BBB 25: How are the apartments that leaders won in reality

“I will finally give my mother a house,” “I will finally stop paying rent”, “I will realize the dream of home.” It has become a classic listening to phrases like these each week, when BBB 25 leaders get their own apartment as a prize, along with the lead.

So far, Aline, Diogo, Gabriel, João Gabriel, João Pedro, Eva, Vitória and Maike have won real estate and, until the end of reality, will be eleven the new owners of their own home.

The award is an offering of MRV construction company, one of the program sponsors, which invested $ 40 million to announce in dynamics throughout the competition. BBB 25 makes a point of highlighting the value of the property: R $ 260 thousand. On social networks, many netizens ask, “Which apartment can you buy at this price?”

How are the apartments

MRV has as its target audience the low-income population, with over 90% of sales in my home, my life. That is, it is possible to buy a property for $ 260 thousand and still finance it.

Most of the builder’s apartments are compact, one or two bedrooms. `lguns, with three bedrooms. The structure of the condominiums has gym, cinema, coworking and market. Most of them are located in less valued neighborhoods of cities, in accordance with the value of land.

In Sao Paulo, where MAIKE, leader of the week, there are apartments in neighborhoods such as São Rafael Park, São Mateus and Guaianases, all in the East Zone, Capão Redondo, in the South Zone, Jardim Iris, North Zone and Barra Funda, in the West Zone.

In Barra Funda, an apartment of R $ 260 thousand has two bedrooms, living/dining room, kitchen and service area distributed in 35m², without parking space.

In Pirituba are under construction the “Smart Cities” of MRV, complete neighborhoods with ventures of the developer. They are prepared to receive more than 30 thousand people in properties that cost from $ 240 thousand to $ 350 thousand.

The number of dormitories and the footage may vary according to the neighborhood and the city. In Salvador, where Aline lives, an apartment in the two -bedroom neighborhood of Cajazeiras, also costs about $ 250,000.

Live or sell or sell

Property broker Bruno Cassola recalls that, depending on the winner, the leader will not want to live in the property, but use it as a source of income. Renting is an option, as well as, if there is no hurry, waiting for it to value and sell it for a price even higher than the beginning.

MARKETING

In an interview with SheetMRV’s marketing director, Aléxia Duffles, said the construction company made its biggest investment in sponsorship to participate for the first time in BBB. She states that the partnership has already brought results, attracting new customers – she does not specify how many and does not mention numbers.

Also as action, the construction company will make a raffle of credit letter of R $ 260 thousand to acquire any venture in Brazil.

For Cassola, the campaign has “more branding effect than benefiting the brother”. The broker explains that MRV has thousands of real estate in 22 Brazilian states, investing in massive sales. “It is not distanced in profit from luxury builders like cyrela,” he adds.

MRV did not respond to the contacts of the F5 on delivery date or the possibility of choosing the location of the apartments until the last update of this article.