BBB 25: Sponsor recognizes racism and apologizes to Aline for associating it with bad smell

Sponsor of BBB 25, Rexona resorted to social networks to apologize to Aline, the last eliminated of reality, by a post made by the company.

In it, the black policeman appeared with a deodorant in his hand as the caption associated her with the bad smell. The publication said, “Aline knows she can count on the protection that changes everything from Rexona Clinical. So she’s ready to face all tensions without sweat and bad odor.”

Now, the company uses the same social network to portray itself after the image generates a negative repercussion. Aline did not comment.

“We made mistakes! And we just erased the post published on the 18th. We apologized for the publication and reinforced the non -negotiable commitment to the Anti -Racist Agenda, says the statement available on X.

“We are in a continuous learning walk, listening to society and being supported by specialized consultancies to promote a significant transformation in our internal practices. This means revisiting brand processes, creating and content broadcasting,” he added.

On the night of Tuesday (25), Aline Patriarch was eliminated with 51.73%. Maike (47.34%) and Diego Hypolito (0.93%) disputed the bellinda with the sister.