Its herbal motifs are constantly reproduced in bath curtains, phones, film and television works, in houses, in dentist waiting rooms and in shopping centers.

One of the most important fabric designers, artist, writer and poet, William Morris (1834-1896) has gone viral and a new exhibition in the gallery named after him, William Morris GalleryIn London, it highlights how it has influenced generations of designers, manufacturers and consumers.

OR report Titled “Morris Mania” he explores the work of the British fabric designer and the popularity that continues to grow, as his motifs are now affordable, favorite and available to people around the world, something he failed during his life.

“This has been achieved in the context of mass production, computer -generated plans, world capitalism and environmental crisis,” says a description of the report curated by Hadrian Garard William Gallery director Morris.

Objects from the gallery and from private and public international collections, including a “rose” designs from the 1980s British Fleet of Nuclear Submarines, “willow” sneakers and creations by Loewe’s inspired by House.

Visitors are invited to continue lending and donating their own objects with Morris’ plans throughout the exhibition.

The documentary Wallpaper (2025), a project commissioned by Natali Koumbidis Brady, which is being screened in the report, explores how William Morris’s plans have been used in the history of the screen. These are editing scenes from cinema and television that reveals the varied and sometimes amazing range of narratives, scenes and moods created by the designer.

William Morris was a pioneer designer, writer, social activist and ecologist, who introduced a new and immediately recognizable visual aesthetic in the British interiors. He pioneered a new approach to design and construction, defending crafts in a period of British history where industrial mass production was at its peak.

Born in Walthamstou in East London And he studied at the University of Oxford, where he developed a passion for the past.

After the university, Morris started apprenticeship with neo -gothic architect George Edmund Street, which he abandoned. With the encouragement of artist Dante Gabriel Rossetti (1828-1882), he was involved in painting. Morris helped Rossetti and Burn – Jones in painting the frescoes at the University of Oxford.

In April 1861, Morris founded Morris, Marshall, Faulkner & Co., with six partners. After initially successful, the company saw a serious decline in profits due to an economic downturn in the late 1860s. As Morris worked hard in the 1870s to develop a more diverse range of products that would be addressed on a broader clientele, the company began to improve. Handmade fabrics and integrated interior design designs were sold to wealthy customers, while a series of cheaper products were manufactured for less wealthy, such as embroidery and simple furniture, such as the Sussex chair, based on a traditional country plan. With Morris head, the company passed into his hands and renamed Morris & Co.

Beyond the design sector, William Morris had a major impact on British cultural life, was a leading figure in the early socialist movement, influenced ideas for social reform, the protection of cultural heritage and the environment and what it means to live a full life.

The “Morris Mania” exhibition was inaugurated on April 5 and will run until September 21, 2025.