Another channel: satisfied with audience and billing, SBT renews contract with Virginia Fonseca

Satisfied with the audience numbers and the revenue achieved on Saturday nights, SBT agreed and renewed the contract of Virginia Fonseca, one of the largest influencer of the Brazilian internet.

Since April 2024 in charge of Sabadou, Virginia has signed a new bond for another year. With this, she will continue at least until April 2026, as the agreement took place at the end of last month. Sought by the column, the influencer’s advisory confirms the information.

Initially, when signed with SBT, Virginia’s agreement was valid for a year. It was the time when both parties understood that it would be interesting to know if the attraction would work.

Of all the premieres promoted in 2024 in the channel’s programming, as the journalist Tá Na Hora and SBT Brasil with Cesar Filho, Sabadou with Virginia Fonseca was the one that gave the most.

The program began to win Record and became a vice-leader of audience in São Paulo, Brazil’s main television market, with marks between 4 and 5 points. Last Saturday (3), for example, Sabadou beat Record’s Power Couple Brazil by 4-3.

Nationally, SBT says Virginia has already been seen by 44 million people, according to data from Kantar Ibope. It’s twice as SBT used to reach before their debut.

The numbers were above expected and advertising acceptance as well. Virginia has attracted brands that do not usually announce in the SBT traditionally, which has rejoiced the company.

Another point in your favor is the repercussion of what happens in your programs, which has guided social networks. Virginia is also satisfied with SBT and intends to expand her participation in the station.