Gwyneth Paltrow returns to defend candle with ‘smell of vagina’: ‘We are taught to feel shame’

Goop brand owner, which sells clothes, bags, jewelry and welfare articles, Gwyneth Paltrow, 52, is always remembered by its customers by a 2020 product that has become the center of a controversy: the candle “This Smells Like My Vagina” (“This smells like my vagina”). The item was a successful case of the actress company, which still launched two other provocative candles: “This Smells Like My Orgasm” (“This smells like my orgasm”) and “Hands Off My Vagina” (“Don’t touch my vagina”).

During his participation in Mindvalley Manifesting Summit 2025, an event organized by the Los Angeles online courses platform last Saturday (17), Paltrow said that the product was born from a joke between her and her team. “We were experimenting with different aromas one day. I smelled something and said, ‘This smells like… you know.’ And I was kidding,” he recalled.

Gwyneth Paltrow continued to explain who had the idea of ​​the candle: “Perfumer Douglas Little laughed at my comment and said we should make a candle with that name and put it on the site. I thought he was playing and said, ‘For sure.’

She also clarified that the candles were not created to smell the vagina of a specific person. “No. Everything is a study of aromas such as bergamot, geranium and cedar, juxtaposed to the Damascena rose and Ambreta seed.”

The candles, of course, have generated discussions on the networks, but the actress does not regret creating. “I left on the site because there is an aspect of female sexuality about which we are taught to feel very shame. And I kind of loved this idea punk rock. ‘We are beautiful, we are amazing and go if f ****’,” he added laughing in the audience of the meeting.

The products, already discontinued, cost $ 75 (more than $ 300 in the quote of the time) and, to this day, many customers ask them to return to the catalog.