A new American Eagle advertising campaignstarring the impressive Sidney Swinnihas caused reactions. In fact, users on social media are talking about “One of the most intense and obvious racist messages we’ve seen and heard lately.”

The 27 -year -old actress is the face of the brand’s autumn advertising campaign with the slogan “Sidney Swinni has wonderful jeans”. In a series of photos, the actress poses wearing various sets of jeans. However, the problem seems to be located in the messages that this ad wants to go through, something that some have found “problematic”. The phrase “extremely genes” is used “historically to praise the” white race “, according to themselves.

Sydney Sweeney

A Tiktok user named Angie and the nickname @vital_media_marketing, evaluated the advertisement and pointed out the information he considered problematic in that ad.
“Praise Sidney Swinni for her wonderful genes, in the context of white blond hair and blue eyes is one of the strongest and most obvious racist messages we have seen and heard for a long time,” she said in the video. “Looks like Germany of 1930”many users wrote on social media.

@vital_media_marketing #sydneysweney #americaneagle ♬ Original Sound – Angie- VM Marketing

On the campaign the actress said a few days ago: ‘There is something so natural in American Eagle. It’s the perfect balance between being well -groomed and feeling yourself. “. The Euphoria series star continued: “Their commitment to create clothes that make you feel confident and comfortable with yourself is something I really like. It is rare to find a brand that grows up with you, like American Eagle for generations ». The actress of the movie “Once Upon a Time … in Hollywood” concluded: “They have literally stood at me in every phase of my life ».