Gucci has unveiled the location, where it will be showcasing its women and men collection on May 16.
The house’s creative director, Alessandro Michele, chose to present his creations at the Castel del Monte in Puglia, Italy, a castle with a unique geometric shape, which has been protected as a World Heritage Site since 1996.
The castle is located in Andria, 540 meters above sea level on a hill and the stunning location is in keeping with the charm of the historic sites in Michele. The castle combines elements from Northern Europe, the Islamic world and classical antiquity, representing a crossroads of different cultures and religions.
While fashion houses traditionally present their cruise or resort collections during the months of May and June, Alessandro Michele in 2020 decided to abandon the program of seasonality and shows and follow his own rhythm. The name of the collection that will be presented in Castel del Monte will be revealed on the day of the show.
Frederick II of Hohenstaufen, King of Sicily, Germany, Italy and Emperor of the Holy Roman Empire from 1220, as well as King of Jerusalem from 1225, was the patron saint of science and the arts and commissioned the construction of the Caste Monte around 1240.
Prior to the Covid-19 pandemic, Michele had chosen unique locations for presentations of the then Gucci cruise collections, such as the Roman necropolis in Arles, a UNESCO World Heritage Site since 1981, the Dia Art Foundation in New York, and the Palatina Gallery of Palazzo Pitti in Florence.
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