Former French consul celebrates black representation at SPFW

Alexandra Loras, former French consul in Brazil and anti-racism activist spoke about the black representation that Paulo Borges, creator of São Paulo Fashion Week, brought to fashion. This Friday (19), she was at the event, attending the Neriage parade from the front row.

Loras, who will also parade for the Baskat brand on Saturday (20), says she is thrilled to see the place where Paulo Borges speaks and acts after adopting a black child and seeing his son’s self-esteem on a daily basis. “[Paulo viu] the need to bring more representation in life [do filho], in his daily life.”

“He has become one of the greatest voices, activist, militant of the black cause. He is a white man who uses his space of power to favor the cause as an ally, defending and helping in the lack of representation.”

For Loras, Borges became a spokesperson to inspire all of fashion, which encourages the trend in the world to understand that representation is cool, modern and contemporary.

“Inclusion does not have to be something painful, it needs to be a repair in the form of extolling beauty, the plural beauties and not ‘let’s help through quotas’, which are necessary”, says the former consul.

Loras says that in the fashion market, black people are no longer seen as the poor, but as something of the Afro-future, of black empowerment. “Paulo let the blacks lead their narrative.”