Tea is generally the second most popular beverage in the world – meant after coffee – but lately a particular variety Matcha has pulled millions of consumers worldwide.

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Consumption of this Japanese green tea dust has been launched – the Matcha market was estimated at $ 3.63 billion in 2024 and is expected to reach 8.67 billion by 2031. This is mainly due to consumers watching their health, influencers.

Traditionally, Matcha is simply drunk as a drink, but now enters other products – such as ice creams, sweets and pastries. Its taste is special and it seems that people do not taste to try it.

The incredible thing is that because it is becoming more and more popular, there is now a problem with world demand. That is, we have – already – a lack of matcha. Its harvest is difficult and time consuming: it takes about five years to grow the plant, and the engines that grind the leaves in this fine dust work slowly. The best quality matcha is only gathered only once a year, in the spring, which makes it difficult to increase production quickly to meet the ever -increasing demand.

A demand, however, does not seem to fall. That is, it does not just be fashionable that will pass, at least for now. Although many choose it for its taste, much of its popularity is due to the potential health benefits. Matcha stands out from other tea species because it contains more antioxidants and anti -inflammatory substances. Some of these potential benefits have not yet been fully scientifically proven but are still being investigated.

Heart

It contains many catechins (antioxidants) that can help in heart health. It can reduce “bad” cholesterol (LDL) and increase “good” (HDL), although research is not yet completely clear.

Sugar

Catechins can help regulate blood sugar by reducing carbohydrate digestion and oxidative stress, while also improving insulin sensitivity and bowel health.

Cancer

Some studies show that Matcha can have anti -cancer properties. It has a very powerful antioxidant (EGCG) that may reduce the risk of cancer. There are indications that it reduces the tumor and prevents the spread of cancer cells, but more studies are needed.

Inflammation

The polyphenols it contains have anti -inflammatory effects and can protect cells from damage, helping to prevent chronic diseases.

Brain and memory

EGCG helps in the clarity of the mind and may protect against neurodegenerative diseases such as Alzheimer’s, thanks to its antioxidant and anti -aging properties.

All of this has done Matcha the world’s new trend that is growing.