(Reuters) – Accor said on Thursday it now expects double-digit growth in digital revenue per available room (RevPAR) in 2023, against a previous target of 5-9%, citing a strong start to the year as driving factors. and the rebound of the Asian market after the end of the zero COVID policy in China at the end of 2022.

The hospitality industry has benefited from higher prices and a rebound in travel demand in the wake of the end of the pandemic, with the number of travelers increasing despite rising interest rates and inflation.

“Consumers’ desire to travel has never been so strong,” said Jean-Jacques Morin, deputy general manager, during a press conference.

China saw a marked acceleration in the quarter, particularly after the Chinese New Year, with significant potential for the rest of the year, he added.

Accor’s RevPAR, a key performance metric for hotel groups, is expected to grow between 10% and 20% this year, said Jean-Jacques Morin, compared to the previous target of 5% to 9%.

The group, which runs high-end chains Sofitel and Pullman and low-cost brands like Ibis, said RevPAR rose 19% in the first three months of the year compared to the same period in 2019. .

(Report Diana Mandiá and Victor Goury-Laffont in Gdansk, Augustin Turpin, edited by Jean-Stéphane Brosse)

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