(News Bulletin 247) – The title of the Cupertino group ended at 183.79 dollars, a new record in terms of price. Apple is once again approaching the $3 trillion mark in market capitalization.

Apple pushes its limits a little further. The action of the manufacturer of the smartphone and the Mac reached Monday at the end of the session on Wall Street a new high at the close, with a price of 183.79 dollars, carried by an increase of 1.56%.

The apple group had already reached a new session record a week ago, just before announcing its mixed reality headset, Vision Pro. But the title had erased its gains after the presentation of this technological accessory at 3,499 dollars, which did not cause excessive enthusiasm on the part of investors.

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Towards 3 trillion dollars

Apple now has a market capitalization – the market value of all of its shares – of approximately $2.9 trillion. The apple group, whose share price has taken 41.5% since the start of the year, is on the right track to return to the bar of 3,000 billion dollars in market capitalization, which it had already crossed in January 2022. The price was certainly lower, but more Apple shares were circulating then. According to figures from Janus Henderson, the Cupertino group bought back $89 billion worth of its own securities last year.

Apple shares have been driven since the beginning of the year by several factors, namely expectations of a pause on the part of the Federal Reserve (Fed) in its key rate hikes – these rate hikes penalizing the valuations of growth groups such as tech – but also the desire of investors to take refuge in technology stocks as the United States risks entering a recession.

This is because these stocks have both a resilient business model capable of growing even in the event of an economic slowdown, but above all because they have a lot of cash, which offers them significant protection when the economic situation deteriorates. For example, Apple’s cash generation exceeded $110 billion last year.

iPhone sales pick up

Apple’s results have also been very satisfactory. In the first quarter, smartphone sales returned to growth, beating analysts’ forecasts. The group recorded good performances in emerging countries, particularly in India.

“Apple has a track record that people are comfortable with, it has incredible cash flow, and you can’t beat this incredible business model,” Apple analyst Wayne Kaufman told Bloomberg. Market Manager at Phoenix Financial Services. “Apple is one of the stocks that investors are comfortable owning, whether it’s up or down, because they’re confident they’ll make money over the long term.” , he adds.