(News Bulletin 247) – The title Amazon went up Thursday morning on the New York Stock Exchange after the announcement by the Internet giant of a partnership with the specialist in online commerce Shopify.
In a statement, the Seattle group explains that a new feature will now allow merchants who have created their online stores with Shopify to integrate to easily integrate the ‘Buy with Prime’ option.
While Shopify users previously had to manage purchases through the Prime preferential program independently, the ‘Buy with Prime’ button will now automatically appear on the product detail page for sale.
Amazon points out that data collected internally shows that installing the ‘Buy with Prime’ button leads to a 25% improvement in the conversion rate of online purchases, due to the prospect of fast delivery and a simplified return to buyers.
The deployment of the project should take place today with a view to a complete finalization on the American sites of the digital platform by the end of September.
‘We believe this merger is a positive development for both companies,’ analysts at Wedbush Securities said in a research note this morning.
‘As far as Amazon is concerned, the group will now have easier leverage to capture delivery services outside of its platform and monetize part of Shopify’s total business volume (estimated at $230 billion in 2023 )’, underlines the American broker.
At 10:00 am, the title Amazon climbed 2.4% while that of Shopify jumped more than 7%.
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