(Shell in the title)
(Reuters) – Apple is about to launch a new iPhone model at an affordable price on Wednesday, the technological giant seeking to gain market share to deal with the increased competition from Samsung or Huawei.
The fourth version of the low -cost iPhone model must compete with Android smartphones, while technological groups seek to integrate artificial intelligence solutions (AI) into their products.
The latest generation iPhone SE, marketed in 2022, is currently sold at 429 dollars and the cost of its successor will probably be higher. The starting price of the iPhone 16, launched last September, is $ 799 for the basic version.
Significant improvements in terms of design, performance and AI functions could relaunch market interest and strengthen Apple in different price segments, according to Varun Mishra, analyst at Counterpoint Research.
At the end of last month, Apple declared predicting strong growth in sales by compensating for the drop in iPhone sales by deploying new AI functions in the coming months.
The share of SE sales in Apple’s total turnover for iPhones has dropped by 10% since its introduction in 2016, to fall to around 1% last year, according to Counterpoint Research.
(Written by Akash Sriram in Bangalore, Noémie Naudin, edited by Augustin Turpin)
Copyright © 2025 Thomson Reuters
I have over 8 years of experience working in the news industry. I have worked as a reporter, editor, and now managing editor at 247 News Agency. I am responsible for the day-to-day operations of the news website and overseeing all of the content that is published. I also write a column for the website, covering mostly market news.
