PARIS (Reuters) – The French advertising agency Havas reported on Wednesday a net income in a slight organic drop in 2024 compared to 2023 and confirms its objectives for 2025.

Havas reported a net income of 2.74 billion euros in 2024, down 0.8% in organic data compared to the previous year.

The marketing group has confirmed its financial objectives for 2025: organic growth in net income above 2%, a margin of profit before interest and taxes (EBIT) adjusted between 12.5%and 13.5%, and a dividend distribution rate around 40%.

In 2024, the adjusted EBIT increased by 3.4% to 338 million euros, for a margin of 12.4%.

Havas has also announced to offer a share buy -back program up to 10% of the capital, which will be submitted to its next general meeting in May 2025, with a grouping of shares.

The aim of the share repurchase would be to “take the acquisition of its ordinary shares up to 10% of its share capital for a period of 18 months from May 28, 2025”, specifies Havas in a press release.

The grouping of shares, “by which ten ordinary actions in circulation would be grouped into an ordinary action” would imply “reducing the number of ordinary shares in Havas”.

This is his first publication of results since his stock market rating in Amsterdam in December, following the split of his former Mother House Vivendi.

Havas had been removed from the Paris Stock Exchange in 2017 after his takeover by Vivendi.

Since its IPO in Amsterdam, Havas action has lost around 27%.

(Written by Florence Lève, edited by Kate Entringer)

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