Full Glass: Promotions take brewer to Chicago, Singapore or Libertadores final

If the unfavorable exchange rate or constant increases in airfares are not helping to plan trips, some breweries are giving tourism a boost. Goose Island, from Ambev, and Tiger and Amstel, from the Heineken group, have different promotions underway, which could take the brewer to Chicago, the USA, Singapore or the Libertadores final.

With good versions of the india pale ale style in its portfolio — beers known for their more pronounced bitterness — Goose Island brings a promotion entitled “Goose Island takes you on the bitterest trip of your life”. This bitter trip has nothing: a ticket to Chicago, the city of the winds, the original headquarters of the brewery created in 1988, which today is part of the Ambev group and has the Goose Island Brewhouse, in Largo da Batata (Pinheiros ).

Participants do not necessarily need to be brewers, but they must be over 18 years old and enter the brand’s official website (gooseisland.com.br). On the promotion page there is a space reserved for uploading a photo under the theme Bons Momentos Amargos. Beside the photo, you must describe the image in up to 140 characters. The most creative wins.

The promotion ends on August 25th and the result will be announced on September 5th on the brewery’s Instagram profile, @gooseislandbr.

Football fans who want to go to this year’s Libertadores final, especially fans from Palmeiras and Flamengo, will enjoy the promotion of Amstel, the official brand of the main tournament on the continent.

Called “A Toast to Conmebol Libertadores”, the brewery will raffle off five consumers with the right to a companion to watch the final, which this year takes place on October 29, in Ecuador – in addition, the winners will also have a year by Amstel free. Beer of Dutch origin, Amstel is part of the portfolio of the Heineken group – whose main brand sponsors the Champions League.

To participate, it is necessary to buy R$ 40 in Amstel or Amstel Ultra beers and register the invoice on a website. With each registered note, the consumer competes for instant prizes and wins a number that will participate in the draw for the main prize. The registration site is promocao.amstelbrasil.com. Registrations can be made until the 10th of October.

Another beer from the Heineken group that recently arrived in Brazil, Tiger makes a similar promotion, but the destination is Singapore, the brand’s original country.

In the Destination Singapore promotion, the winner wins a one-week package to the Asian country with the right to a companion over 18 years of age and a visit to the first beer factory. But you must have your passport valid for six months from March 2023.

To participate, it is necessary to buy R$ 30 in Tiger beers and register the invoice on the website promocao.tigerbeer.com.br. In addition to possible prizes at the time of registration, the consumer receives a number to compete for the trip. The promotion runs until October 17th.