The company’s goal is to create a network of water supply solutions, so that single-use packaging stops circulating.
Justin Bieber is ready to quench his fans’ thirst in a sustainable, eco-friendly way.
Last week, Justin Bieber and his business partner, Mike Cravalho, visited FIFA World Cup host Qatar and introduced their new water technology company, Generosity.
An offshoot of the Generosity bottled water brand, according to CNN, the new project aims to offer high-quality alkaline water in refillable coolers to be placed in country cities around the world.
The company’s goal is to create a network of water supply solutions, so that single-use packaging stops circulating.
During his visit to Qatar, the Canadian pop superstar and his partner displayed 150 coolers to demonstrate how the Generosity system works.
“I want people to have access to the best water. I also want countries to know how to better protect their residents. “Excessive use of plastic causes damage,” Justin Bieber explained.
The singer met with the sister of the Emir of Qatar, Al Mayasa bin Hamad Al Thani, who noted that she has been involved in beach clean-up efforts in Qatar for many years and has seen firsthand the impact of pollution on the natural environment.
“Through initiatives such as those undertaken by Generosity and the High Commission, and projects such as the ‘FIFA World Cup Qatar 2022 Art water bottles’, which bring together the global artistic community to support a more sustainable future, we are all encouraged to play the our role during the World Cup and beyond,” said Al Mayasa bin Hamad Al Thani.
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