The frequency of coffee consumption in Greece, how often Greeks buy coffee at home, the amount of consumption and a number of other factors that determine the landscape of the domestic market are reflected in a nationwide survey by the research company Kappa Research on behalf of the Hellenic Coffee Association.

As can be seen from the main findings of the research, drinking coffee is a strong modern Greek tradition, since 95% of Greeks buy coffee.

More than 8 out of 10 respondents drink coffee daily (84%), while most of those who do not drink (66%), make sure to stock their household with coffee.

50% of respondents will consume more than one coffee per day (usually 2 or 3).

For 73% of coffee drinkers, the coffee habit is stable and is not replaced by drinking another beverage such as tea or chamomile.

This habit, especially outside the home, was not affected even by the changes and restrictions that the pandemic brought to the daily lives of consumers.

It is typical that 53% of respondents he has never considered giving up coffee.

However, 17% would do so for health reasons, 14% for financial reasons and 13% because coffee causes them insomnia.

On top of that, for 38% of those who drink coffee, limiting its consumption at home, at work or outside the home, either for financial reasons or for other reasons, would automatically mean limiting their social interactions.

The quantitative research carried out by Kappa Research for the Hellenic Coffee Association was carried out on a sample of 1,003 people in the 13 regions of the country between January 17 and 24.

It was attended by men and women aged 17 and over.

The data was collected by 61% (611 people) using the method of telephone interviews and by 39% (392 people) based on an electronic questionnaire through the specially configured online panel of Kappa Research.