Ford is embarking on its biggest adventure yet as the new all-electric Explorer 1 joins forces with this summer’s blockbuster Indiana Jones and the Disc of Destiny from Disney & Lucasfilm in its latest advertising campaign.

With references to the iconic images and famous music of the legendary film franchise, this new campaign shows Ford’s mid-size crossover embarking on a transcontinental adventure, with a brief appearance at the end by a very familiar figure.

The campaign began airing on June 12, ahead of the film’s European theatrical release dates, showcasing Explorer’s adventures across TV, digital, radio and outdoor advertising, as well as social media, in select European countries.

You can watch the commercial here:

The fifth and final film in the Indiana Jones series stars Harrison Ford as Indiana Jones, and also stars Phoebe Waller-Bridge, Mads Mikkelsen and Antonio Banderas in a well-traveled cinematic adventure.

The aim of the collaboration was to capitalize on the history and legacy of the film franchise, starring the ultimate explorer Indiana Jones, to make the Ford Explorer more widely known.

Based on generations of models with global heritage, the Explorer has been reinvented for Europe as an all-electric mid-size crossover vehicle. Combining German engineering with striking American styling to create the ultimate adventure vehicle, the Explorer offers a premium digital experience and pure electric power, as well as the ability to fast charge from 10 to 80% in just 25 minutes. 2

Among its highlights is the adjustable 15” SYNC Move3 central touchscreen, which can be raised and lowered to a 30-degree angle to reveal or hide the My Private Locker storage area which is ideal for keeping treasure maps out of sight. prying eyes. The 17 liter MegaConsole is large enough to hold a 15” laptop or the spoils of an adventure.

Wanting to show off his skills, adventure travel influencer Lexie Alford – known to millions of internet users as Lexie Limitless – will take a trip around the world in an all-electric Ford Explorer later this year.

Reservations for the new Explorer are now being accepted, with the first delivery dates taking place in 2024.

Comments

“Indiana Jones is the most iconic American explorer in cinema, so the opportunity to collaborate on his latest big screen adventure using our own iconic Explorer was ideal. Making its debut here in Europe, and designed for Europe, the new Explorer will not only be electric, but is sure to be just as exciting an adventure for customers as the latest movie for moviegoers.”

Martin Sander, general manager, Ford Model e, Europe

“Indiana Jones is a rebellious, restless and uncompromising character, which is exactly the spirit that embodies our new all-electric crossover. Want to feel like an explorer? Get the EV with the Explorer lettering on the front.”
Pete Zillig, director of Marketing, Ford Europe

“We are really excited about the meeting of our all-electric Explorer and the ultimate explorer, Indiana Jones. This partnership between Ford and Indiana Jones showcases the best of our American heritage and the brand’s spirit of adventure.”

Jen Meyer, head of Media and Partnerships, Ford Europe

“This partnership with Ford fits perfectly on many levels and shows how our world-class narrative can work for iconic brands here in the EMEA region. Both brands represent the spirit of adventure, and by connecting the two iconic explorers – Ford’s new all-electric model and Indiana Jones himself – we’ve created a campaign that will really engage consumers across the region.”

Owen Dommel, director of Partnerships and Promotions, Walt Disney Studios EMEA

ABOUT THE MOVIE INDIANA JONES AND THE DISC OF DESTINY

Harrison Ford returns to the role of the legendary archeologist hero in this long-awaited latest sequel to the iconic franchise – a big, exciting, well-traveled cinematic adventure. Starring alongside Ford are Phoebe Waller-Bridge (“Fleabag”), Antonio Banderas (“Pain and Glory”), John Rhys-Davies (“Raiders of the Lost Ark”), Shaunette Renée Wilson (“Black Panther”), Thomas Kretschmann (“Das Boot”), Toby Jones (“Tinker Tailor Soldier Spy”), Boyd Holbrook (“Logan”), Olivier Richters (“Black Widow”), Ethann Isidore (“Mortel”) and Mads Mikkelsen (“Another Round” ). Directed by James Mangold (“Ford v Ferrari”, “Logan”) and written by Jez Butterworth & John-Henry Butterworth and David Koepp and James Mangold, based on characters created by George Lucas and Philip Kaufman, while the film was produced by Kathleen Kennedy, Frank Marshall and Simon Emanuel, with Steven Spielberg and George Lucas serving as executive producers. Composer John Williams, who has written the music for all of Indy’s adventures since the first Raiders of the Lost Ark film in 1981, is once again behind the score.