Blood donation 365 – EKPA campaign for voluntary blood donation

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Blood donation 365. Did you know that blood runs out? Expires in a month. Remember your appointment every 3 months: This is the first message of his blood donation365 campaign that starts today in Attica with the aim of informing and educating a new generation of blood donors.

What is blood donation 365?

It is a research program of the Medical School of EKPA with the support of the public benefit Foundation “I. Latsis” whose mission is to develop innovative strategies aimed at educating a new generation of aware blood donors who will adopt the culture of repetitive blood transfusions. local culture and environment.

The content of the action is the result of many years of ongoing research on the motivations that promote and the factors that prevent conscious voluntary blood donation.

Why 365?

As the scientific manager of the program, Mrs. Marianna Politou, Professor of Hematology-Transfusion Medicine, Director of the Blood Donation Department of Aretaio Hospital, emphasizes, “Unfortunately, even today only 60% of the blood collected in Greece comes from voluntary blood donors. from donors (eg relatives) and while in emergencies (eg Mati) there has always been a response from blood donors, they do not return so it is not possible to implement a strategy and schedule blood draws based on needs and there are many times over time significant blood shortages. The first message of blood donation365 is the result of a survey that the majority of citizens do not know that blood has an expiration date (about a month) for this and there is a constant need to replenish stocks. “

What is new?

In addition to organizing blood donations in places outside the Hospital, the action includes

A) the creation of specialized material to attract blood donors that will have been produced after a scientific analysis of their needs, fears and expectations. It will include posters and videos, use of social media and standardized blood donor questionnaires (based on which the action will be redefined).

B) Educational programs in schools applying the “whole school approach”. For the first year, the educational program will be piloted in 4 schools in Greece (it has already started in the 7th TEL of Patras and in the Private Schools “Educational Renaissance”)

C) Training of blood donor attractors from all N.Y. Blood donation of the country in collaboration with EKEA

As underlined by the research project associate Mrs. Isidora D. Mytilineou, Social Researcher with Cognitive Object The Psychological Contract of Hospital Volunteers (Bayes Business School, City University of London, Center for Charity Effectiveness), the experience and knowledge of the volunteer blood donor has significant impact on the expectation of repeated donation. Thus, the action will provide the necessary targeted support to create an extensive awareness that will be based on understanding the existing fears and concerns and questions of the prospective blood donor and will then focus on developing specific coping strategies that will be tailored to each case. Needs. It will lead to the cultivation of the active citizen’s attitude, the strengthening of empathy and supply and the empowerment of the blood donor in his leading role in matters related to the blood donation needs of his community.

So the blood donor who donates blood for his anonymous fellow human being who needs a transfusion will be the ambassador of our campaign.

Valuable helpers of the action are a voluntary group of postgraduate students of the Medical School, educational counselors, psychologists and psychiatrists as well as a voluntary scientific group of undergraduate and postgraduate students of the Department of Communication and Media, of EKPA with the responsible Assistant.

The Rector of EKPA Professor Athanasios-Meletios Dimopoulos emphasizes the continuous and active presence of EKPA in actions harmonized with the needs of society, always based on documented research and targeting.

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