Controls of the commercial practices used by influencers on their social media accounts will conduct in the coming weeks the Ministry of Development, with the assistance of digital tools of the European Commission, to protect consumers from misleading commercial practices.

In particular, in the context of pan-European controls carried out in the Member States of the Union at the initiative of the European Commission (EU Sweeps), the General Directorate of Market and Consumer Protection of the General Secretariat of Commerce is going to carry out checks on the commercial practices used by influencers on social media, in order to promote or make available for sale goods and services of companies (brands) with which they cooperate.

The aim of pan-European controls is twofold: first, to identify social media posts by influencers that contain testimonials, reviews or listings which may be misleading to consumersinfluencing their purchasing behavior and causing financial loss, and secondly to verify whether the influencers clearly inform their followers about their company identity and contact details.

The European Commission and the Ministry of Development calling influencers, as well as everyone involved in the digital marketing industry, to visit the Influencer Legal Hub platform, in order to be sufficiently informed about their legal obligations, fair commercial practices and applicable European standards for consumer protection.

For more information from the MFA read here