Peugeot 308: The new face of Peugeot

Stylish and stylish, the new Peugeot 308 was introduced to the French market in September 2021, the next model in the “300 Series”, the most complete series in the history of the Peugeot brand, a series launched in 1932 with the Peugeot 301. From the Peugeot 301 in the new Peugeot 308, have been released for 10 generations and have passed 90 years of history and technical progress of the car. The Peugeot 303 is the only generation that was missed! – an exception to the successive models is the 309, which was released between the 305 and 306, with two Car of the Year titles since 2000, and remarkable success in rally racing.

Peugeot 300 series models are compact car versions that are placed between the small saloons and the family ones. For the past 90 years, all or part of their production has taken place at PEUGEOT’s historic site in Sochaux – with the exception of the Peugeot 309, built at Poissy’s factory, and the new generation, built in Mulhouse.

In the early 1930s, amid the financial crisis, Peugeot met the needs of demanding customers by launching the Peugeot 301, which was sold from 1932 to 1936 in saloon, sedan, coupe, cabriolet and roadster versions. With 1,465 cc engine. which produced 35 horsepower, the 301 was built in 70,500 units.

In 1936 the 301 was replaced by the Peugeot 302 which was built in 25,100 units by 1938. This was the time when car manufacturers were discovering aerodynamics, and the 302 was a tangible example: with its built-in headlights mounted behind the grille , and the front, which introduced the style, also known as the “Sochaux spindle”, first introduced with the Peugeot 402. Having been very successful, the brand decided to use the same line for its “intermediate” range, which included and the PEUGEOT 302. This car could reach the incredible for the season, the speed of 100 km / h.

Aris Galanopoulos

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