She breathed life into the natural environment with an important initiative of her Henkel Consumer Brands. At a time when fires and climate change are destroying the natural landscape around us, Henkel Consumer Brands carried out with great success the 1st voluntary reforestation action of the Agia Triada region, in Agios Stefanos, on Mount Penteli, which was destroyed by the fires of recent years.
After all, Henkel Hellas stands out for its constant commitment to corporate social responsibility and environmental protection through actions that highlight its social and environmental awareness.
In this context, the employees of Henkel Consumer Brands, of the world-leading sector in hair care, laundry and house cleaning products, along with their families and the Sympraxis team volunteered and planted the first 250 trees in the area. With a wide smile and enthusiasm, they put their own stone to give a breath of green again to a vital lung of Attica that was seriously affected by repeated destructive fires.
The goal of the 70 volunteers who participated was to encourage active action and the need for the protection and regeneration of the natural environment.
The point where the reforestation took place was chosen with the view that there is no possibility of natural regeneration. Trees were planted that enhance the area’s biodiversity and prevent rapid spread in case of fire.
The initiative of Henkel Hellas, however, does not stop here as the company continues its activity by financing reforestation project by planting more than 5,000 trees in Penteli, while at the same time ensuring their care and survival for the next 3 years.
As they committed both General Manager Greece & Cyprus of Henkel Consumer Brands, Carolina Markiewicz – Kuskowska as well as Stratigoula Vamvali, Head of Marketing and Trade Marketing Greece & Cyprusthe company will methodically continue volunteer actions with the help of experienced scientific guidance, constant monitoring and continuous care of reforested areas, with the aim of regenerating a natural place through the reforestation project of Henkel Hellas. The success of the action will be judged by the survival rate of the trees that will be planted and not only by their number.
They honored the important initiative with their presence Mrs. Viki Cavallari, Deputy Regional Governor of Eastern Attica, Representative of the Regional Governor Mr. Nikos Hardalia and the Mrs. Katerina Maichosoglou, Mayor of Dionysos, Agios Stefanos.
Commenting on Henkel Consumer Brands’ voluntary initiative, the Deputy Regional Governor of Eastern Attica, Representative of the Regional Governor Mr. Nikos Hardalia, Vicky Cavallari, stated: “The goal of the region is the restoration of all the burned areas of Attica through an organized and integrated program and in combination with modern financial tools. Many thanks to the volunteers and Henkel Hellas. We respectfully welcome this effort and we are always by your side.”
From the side of Mrs. Katerina Maichosoglou, Mayor of Dionysos, Agios Stefanos, emphasized: “We are really happy and congratulate the excellent initiative of Henkel Hellas volunteers, who are with us today to help restore the natural beauty of this place. We place a high priority on working together to be able to upgrade and protect this beautiful landscape.”
One of the most successful suppliers of branded products
Henkel Hellas, as a 100% subsidiary of Henkel AG & Co since 1989, has established itself as one of the most successful suppliers of branded products. It operates in the Consumer Brands business segments covering consumer brands and products in the Household Detergents and Cleaners, Cosmetics/Beauty & Personal Care and Adhesive Technologies sectors with consumer Adhesives and Industrial Products. Henkel Hellas employs more than 189 employees, having recorded sales of 93.81 million euros and pre-tax profits of 4.33 million euros for the year 2022.
For more information: www.henkel.gr
Source: Skai
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