The main flower on Goose Island this International Women’s Day is the hop flower. And this Tuesday (8), anyone who enters the brewery’s Instagram (@gooseislandbr) and leaves a comment with the hashtag #flordelupulo wins a voucher worth a newly launched beer by the brewhouse located in Pinheiros (west area of ​​São Paulo) .
The beer is the new Hop Bloom, a fragrant hoppy lager with 5.3% alcohol content and 44 IBU (bitterness scale that reaches 120). Created by master brewer Marina Pascholati, the beer’s star is Ella hops, originally from Tasmania (Australia), which gives citrus and tropical fruit aromas.
Activation of the brewery’s Instagram action needs to be done this Tuesday (8), but the voucher can be used until Thursday (10).
“International Women’s Day reminds us that we can and should be represented everywhere. Hop Bloom is a beer made with ‘Ella’ Hops, which already has a special meaning. Marina brought a strong recipe, with a delicious aroma “, says Vanessa Nastari, marketing manager at Goose Island.
Chicago brewery, Goose Island is part of Ambev’s portfolio. Hop Bloom was produced in the brewhouse, located in Largo da Batata, in Pinheiros.
goose island Brewhouse – a. Baltazar Carrasco, 187, tel. 2886-9858, in front of Largo da Batata. Instagram: @gooseislandbr
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