Megan Markle extends its product line with the name ‘AS EVER’ as he announced the release of a “careful” wine collection. In a press release released on Tuesday 1st Ionium, the first wine available on the market will be a “lightweight, fresh and effortless festive rose of 2023 from the Napa valley, carefully curated by the Duchess of Sussex”.
“This first rosé is the beginning of the thoughtful extension of ‘As Ever’ in wine, followed by a foam Méthode Champenoise from the Napa Valley in the near future and additional varieties.”according to the announcement.
Megan’s team presented the perfect setting for someone to enjoy the wine that costs $ 30 per bottle. “Designed for the highlights of summer, from meals turned into dinners and sunny weekends, where the only thing that sounds louder than music is laughter,” reported.
For the new venture, Megan works with the Fairwinds Estate winery located in the Napa Valley and is about six hours by road away from the house he shares with Prince Harry in Montetsito. Fairwinds Estate also produces wine for Bari Manlow, for John Wayne’s family and the Yellowstone television series.
A “Thoughtful” Collection of Wines.
Meghan, Duchess of Sussex Announces the Brand’s Wine Expansion with a Méthode Champenoise Napa Valley Sparkling Wine Planned for the Near Future and Additional Varietals to follow. Yas! 🥂#Aseverbymeghan #Aseverwine pic.twitter.com/eiugdgqnui
– Chrisbaronsmith (@chrisbaronsmit1) July 1, 2025
According to the Guardian, the Duchess is part of a long list of celebrities that have invested in the wine and alcoholic beverages in recent years, such as Cameron Diaz (Avaline), Francis Ford Coppola, Post Malone (Maison No 9) and Snoop Dogg.
Some of these business moves have proven to be extremely successful. A striking example is Brad Pitt, whose Miravel Rosé brand is now valued at $ 200 million, while George Clooney’s Casa Amigos tequila, which was founded in 2013, was sold for $ 1 billion just four years later.
Source: Skai
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