In 1901, Henry Ford, Ford Performance’s pre-poropappis, led a car called Sweepstakes, which he himself built in the face of a race against the most famous at that time of America. Henry Ford was not a racing driver. But he had to win. If they lost that day, the Ford Motor Company may not exist today. And finally won!

This DNA, this need to prove our potential, innovate under intense pressure and ultimately win, is the reason for Ford Performance. This is at the same time the reason it returns to its roots, as Ford Performance is becoming Ford Racing today.

This is not a rebranding motivated by the rules of modern marketing, but a promise that marks a new, more targeted mission: to come in for the company’s racing teams and their technological achievements even closer to the vehicles that customers drive both on the road every day.

So, under Ford Racing, both engineers and designers are going to develop high -performance road cars alongside Ford. For example, the technologies that will evolve into the Baja 1000 will be integrated into the DNA of the next F-150 Raptor, while conquests in the aerodynamic sector by Daytona and Le Mans will be adopted by the next Mustang.

The first production vehicle to be born through this new Ford Racing approach will make its debut in January.

Ford Racing’s new identity will begin to unfold immediately, with its full momentum being even more noticeable than the beginning of next year through the Ford Racing Season Launch event and the new Rally Dakar Race and the 24 -hour race in Daytona. And this is only the beginning, as Ford Racing will give the most important competitions around the world – from Formula 1 and the World Rally Championship (WRC), up to 24 hours of Le Mans and the famous match in Bathurst.

Ford Racing is involved in the races with a single purpose: victory.