Every lost food is a missed opportunity for offering, for care, for sustainability. Lidl Greece, with a deep awareness of its responsibility towards society and the environment, takes a step forward. With the Corporate Responsibility campaign ‘Our power’invites all of us to become part of the solution.
Because power is not in over -consumption. Is in the choice. In the decision to say no to waste and “yes” to conscious consumption. In practice starting from our home, our plate, the shelf of the store. And Lidl Greece is there, next to us, with actions that make the difference.
In the heart of the initiative lies the Pyramid waste of food. A tool that guides every step of the company, with the aim of avoiding, redistributing and processing food for human consumption. Because every food saved is an act of love. A smile to a child, a warm embrace in a family in need.
Lidl Greece strategically invests in five pillars of action, with innovative solutions that combine technology, social offering and environmental responsibility. By the Smart ordering procedures that reduce losses to the bag ‘Select me’ that teaches us to love imperfection. By the targeted discounts that enhance consumption, up to cooperation with social institutions such as “Child’s Smile” and Food Bank. And finally, with the uPine Management of Organic Waste, Lidl Greece turns the unnecessary resource.
This commitment is not instantaneous. It is long, meaningful, deeply rooted in the company’s values. Since 2020, Lidl Greece has set the reduction of food waste as a priority of its business, aligned with them UN Sustainable Development Objectives. With the aim of Reduction by 50% by 2030, The company is not just envisioning a better world – builds it, day by day.
Because viability is not fashion. It’s a life attitude. And Lidl Greece shows us the way. With responsibility, with care, with power. The power we all have within us to change the world – starting with how we see food on our plate.
Our power is our choice. And every choice counts.
Source: Skai
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