It is a scandal that has less repercussions than it should, between the “kleptotheocracy” of the MEC and the purchase of Viagra for the military: the fake news scheme attributed to iFood to demobilize a delivery strike in 2020.
Of all the frauds of recent years, this is the one that most affects our ordinary lives, our daily lives. “Ah, but what about the fake news of the elections?” Are the same thing.
First, a very brief summary of the story. An investigative report by Agência Pública uncovered a scheme involving iFood and advertising agencies to discredit the leadership of food delivery workers – who demand fair pay and security to work.
The advertisers’ action took place mainly on social networks, with fake profiles that pretended to be “motorcycles” dissatisfied with the “break”. That is, the stoppage of delivery professionals in protest against the precarious working conditions.
A fake profile was created on Facebook, called “Não Breca Meu Trampo”, in which advertisers simulated the language of delivery people to counter, as if they were motorcycles, attacks on iFood. A spectacle of alien shame, looking back now. But it’s not just that, it’s a very perverse thing.
THE Sheet recovered the story and followed, for example, the diligence of the CPI dos Apps, of the São Paulo City Council, at the iFood headquarters in Osasco. Still, the matter did not take off. Pity. It’s a very serious thing, and iFood isn’t even the worst part of it.
That iFood wants to add water to the boil of the strikers is understandable, if decidedly sordid.
What amazes me is the performance of communication professionals, who must have taken their ethics classes there in college, spreading lies and misinformation in such a natural way.
My guess is that only the key that opens Pandora’s Box has been discovered. If it’s happening with iFood, it looks like it’s already a widespread practice in all sectors. Advertisers impersonating people with no ties to the interested company to insidiously influence consumers.
You complain about the expensive airfare on Twitter, here comes someone with no photo, no name, no followers and with the at sign @eifhjweifo321414 saying that you are after likes when exposing an exceptional case. How not to distrust this profile?
It goes with dirty war tactics for cell phone operators, internet providers, health plans, any type of service. It’s a know-how that advertisers and marketers developed for political campaigns and now apply in the corporate world.
On social media, you often don’t know who you interact with. These fakes act to mitigate the damage of negative posts among the followers of your profile and, more than that, they monitor your performance on the networks without being detected.
It’s hell.
My advice for social media: block any followers who don’t have a face or carry a name full of numbers.
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I am currently a news writer for News Bulletin247 where I mostly cover sports news. I have always been interested in writing and it is something I am very passionate about. In my spare time, I enjoy reading and spending time with my family and friends.
