The communication agenda on the way to the polls

By Penelope Galliou

The countdown to the setting up of the first ballot box of the simple analog – within April – as set as a starting point by the prime minister himself, is already increasing the “turns” of the political confrontation with the party staffs all showing, more or less, the communication plan with which they will move and the dilemmas they will raise before the citizens exercise their right to vote.

And while one would expect that the prolonged pre-election climate that the country has been going through for a long time, could “defuse” the tones of the confrontation, the reality refutes any such expectation and the tension between opposition parties and the government is growing rapidly but with diametrically oppositely regular.

The Maximos Palace is firmly oriented towards the positive agenda of government policy, the work it produced and the perspectives it proposes for the country, while the opposition – traditionally – has shown that it chooses the negative agenda of criticism of government policy, polarization, scandal and complaints, without a specific description of its proposals.

The choice of Kyriakos Mitsotakis to “cancel” any scenario for an early appeal to the polls even in February or March, within the framework of the message sent by Megaro Maximos “we still have a lot to do”, as noted by sources from the Government, which they consider that the first quarter has a lot of work planned, mainly at the legislative level.

Programming that would be hampered by unbridled rhetoric, while now the Prime Minister’s message to his ministers, whom he indirectly urged to continue their work uninterrupted and “not to put down their pencils”, is becoming even clearer and clearer, moving only for the securing the necessary votes for their election.

At the same time, in the government’s strategy, it seems that the positive agenda and the account of the government’s work and interventions with a positive imprint are very highly recorded, despite the many international adversities that the ND encountered during its governance.

Much weight is expected to be given to the now proven ability to manage crises – from the pandemic and immigration to the Greek-Turkish, defense and energy crisis. In this context, a lot of weight will be given to the tax relief of the middle class, which made it more resistant to successive crises. In addition, the government’s account will also focus on the horizontal subsidies that supported all the citizens and households during all the crises, as well as the weakest, with the most targeted subsidies.

On the way to the polls, the government is expected to intensify its call for high rates of growth and investment, with a parallel commitment to continuity and consistency for 2023 as well, while the government’s youth policy will have an important place on the pre-election agenda. and new couples and the support provided to them in terms of housing, subsidies and facilities.

In any case, the government is also going to highlight the fact that it will not put down the pencils until the last day of its term. Hence, he has already planned 19 detailed action plans for each Ministry, 111 legislative interventions, 498 actions and 1,913 projects until the elections.

Because, however, as outlined – so far – the pre-election confrontation – will also have enough polarization, the communication staff of the ND has already studied and organized for the possibility of “using” the negative agenda against SYRIZA, in order to respond to it if and whenever needed in the “same language”, as Piraeus executives comment.

In this agenda, the first lines record the reminder of the SYRIZA government both during the period of negotiations with the country’s lenders in 2015, as well as the fiscal choices that followed, while national issues are also expected to be kept high, with its communication staff Piraeus to put forward in this debate the “national irresponsibility” of SYRIZA for major issues, such as the country’s armament programs (See France) and Koumoundourou’s intention to renegotiate them with our allies.

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