CBF (Confederação Brasileira de Futebol) and Itaú Unibanco agreed to renew sponsorship for the Brazilian team until 2026. The entity has an agreement with the company since 2008.
The value will be around R$ 300 million for the contract, around R$ 75 million per year.
The negotiation was quick because CBF accepted the bank’s argument that, in the last two years, because of the restrictions imposed by the Covid-19 pandemic, there were few marketing actions involving the selection, but the company kept the payments.
The renewal comes days after the CEO of Itausa, Alfredo Setúbal, a holding company that holds a significant shareholding in the banking institution, announced an interruption in investments for at least one year.
Under the new agreement, Itaú Unibanco will also sponsor the eSeleção, the CBF sports team, and the e-Brasileirão, the national championship of the category.
The holding company will also carry out actions with the adult female team. Next year, the World Cup of the category will take place, in Australia and New Zealand.
In the men’s main team, the company guarantees the maintenance of its brand on display in the training and travel uniforms of the players, in addition to other marketing actions involving the team in the year of the World Cup, which takes place between November and December in Qatar.
“The renewal of the sponsorship gives us confidence that we are on the right path to provide more transparency and modernize Brazilian football. The new agreement makes us proud and also reveals the prestige of our team, which in November will be in contention for the sixth championship. and, in 2023, will be in Australia in search of another title for women’s football”, said Ednaldo Rodrigues, president of CBF, in a statement sent by the entity’s advisory.
“Itaú Unibanco has a historical commitment of more than 30 years with football, as we believe in the transforming power of sport, which is enhanced by the meaning that the Seleção has for the Brazilian people”, says Eduardo Tracanella, Marketing Director at Itaú Unibanco .
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