Citroen unveils its new corporate identity and logo, marking a bold, exciting and dynamic new era for the brand, with its 103 interesting and rich years of history.
A new era for Citroen is underway as it accelerates its mission to make electric sustainable mobility accessible to all and expands its core DNA for affordability.
The new look is a new interpretation of the original logo, which was first adopted by car founder Andre Citroen (1878-1935) and was inspired by the success of his first metallurgical company, which produced herringbone gear systems. . The familiar and technical reference ‘deux chevrons’ has remained at the heart of Citroen’s identity ever since.
The emblem’s sleek new look showcases the brand’s evolution and will debut in a few days, on a major Citroen family prototype.
The logo’s new look will then be found on future production and prototype Citroen vehicles from mid-2023 onwards.
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