It is obvious that in recent years the All Star Game of the NBA has lost a large part of its audience, and this was confirmed by the numbers recorded by this year’s event in Jute.
In accordance with Sports Media Watchlast Sunday’s (2/19) showdown drew just 2.2% of the total viewership and averaged 4.59 million viewers on TNT and TBS.
These numbers are a negative record for the institution, with the previous lowest scores having been achieved in the previous two years, clearly showing the downward trend in its popularity. All Star Game.
Friday’s Rising Stars Challenge also had an all-time low of 0.49% and 888,000 viewers, significantly down from last year as well (0.7%, 1.23 million viewers).
It is interesting that the Celebrity Game on ESPN it was the only event that had an increased viewership compared to last year and gathered 1.4 million viewers compared to 1.29 million last year.
Sunday’s NBA All-Star Game was the lowest rated and least-watched edition of the game, per @paulsen_smw
• Ratings declined 29% and viewership 27% from last year’s All-Star Game
• The record-low audience places the NBA All-Star Game well behind this year’s NFL Pro Bowl
•… https://t.co/7vjNs9pe8B pic.twitter.com/sZ2jJXdXur
— NBACentral (@TheNBACentral) February 22, 2023
Source: Sport Fm
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