Since 2019 on the World Tour, now Havaianas announces the expansion to a Global sponsorship. Initially, the brand supported the WSL by sponsoring the stage of the world circuit in Saquarema, Rio de Janeiro. The following year, 2020, he participated in two other events: Surf Ranch and Malibu Classics. Now, the brand expands its activities, as a sponsor of six events: four of the CT (Championship Tour) and two stages of the access division (Challenger Series).
“Surfing and Havaianas connect on different levels, for being present in the same environment and for the good energy and feeling of well-being they cause in people. So sponsoring a championship that has so much to do with us was a natural move.”
Mafé Albuquerque, Havaianas Global Vice President of Marketing
In time
On the same day that Bolsonaro won a surfboard at an event with the president of Banco do Brasil, the WSL announced that the Bank will hold a national tour. The Banco do Brasil Surfing Circuit includes three Qualifying Series 1000 stages, which will be held in Stella Maris, Salvador, Bahia; Itamambuca, Ubatuba, São Paulo and Praia da Ferrugem in Garopaba, Santa Catarina.
Now, participating in surfing, we have a new opportunity to help develop the sport in the country and, even more importantly, to contribute to the emergence of new talents, new champions, new idols,
Fausto Ribeiro, president of BB.
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